I'm Yaheng Li, a visual designer in Los Angeles crafting bold product experience design, distinctive brand identities, typography, and immersive visual narratives that spark connection and curiosity.

I come from the most populous city of the most populous country in the world. My height and weight are both average, even my last name is the most common one. The nickname I've created for myself is derived from the word 'average'. I am the definition of the average which means I may understand so many 'ordinary' people better.
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Fairly and objectively interpreting and expressing the needs of people, I chose and was honored to be one of these ordinary yet talented creators equipped with some special skills. During this journey, I also came to understand myself better, realizing how ordinary and unique I am at the same time. Design makes things so similar to each other yet one-of-a-kind.

Education

ArtCenter College of Design

Master of Fine Arts in Graphic Design

ArtCenter Grad Scholarship

ArtCenter Portfolio Scholarship

Pasadena, CA

Shandong University

Bachelor of Fine Arts in Industrial Design

Jinan, China

Yonsei University

Exchange

Seoul, South Korea

Experience

2024.07-2024.09

AKQA

Design Intern

Los Angeles, CA

2021.03-2022.07

FullJet

Senior Visual Designer

Shanghai, China

2020.08-2021.01

Publicis Groupe

Senior Art Director

Shanghai, China

2019.01-2019.12

ARK Design

Visual Designer

Shanghai, China

2018.02-2019.01

KR Space

UI/UX Designer

Shanghai, China

awards

Hiiibrand Awards 2023

Winner

Musenia Arch Type

Graphis New Talent Award 2024

Gold

Musenia

Honorable Mention

Arch Type
Quarantine Tales

Communication Arts Interactive Annual 2024

Award of Excellence

Meme United Football Club

Young Ones Awards 2024

ADC Shortlist x2

DNA Paris Design Awards 2024

Winner

Musenia Quarantine Tales Meme United Football Club

World Brand Design Society 2025

Winner

Meme United Football Club Different Ways of Seeing

Communication Arts Typography Annual 2025

Award of Excellence

Different Ways of Seeing

Young Ones Awards 2025

Portfolio Winner

Yaheng Li

UX Design Awards 2025

New Talent Nominated

Meme United Football Club

Exhibitions

2023.09-2024.01

Hoffmitz Milken Center for Typography Gallery (H_M_C_T)

Pasadena, CA

2024.05-2024.08

Lithographix Gallery

Hawthorne, CA

2024.11

The 14th Hiiibrand Awards Exhibition

Hangzhou, China

Features

Communication Arts | Fresh

Yaheng Li

Shoutout LA

Local Stories

Voyage LA

Daily Inspiration

Graphis | Design Blog

Can’t Afford a Picasso?